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Wednesday, August 22, 2012

Considering Daycare? Consider the Pros and Cons

When you're a parent it's a difficult decision to know whether to send your child to daycare or not. We have provided many of the pros and cons of sending your child to daycare for your consideration. In our opinion, nothing replaces the day-to-day interaction that you can provide with your child. We also believe that some interaction with other children either through occasional daycare, part-time, or through play-groups and other educational learning programs are invaluable. We also recognize that Mom or Dad also needs to have a break and occasional daycare can provide that for them. What we don't believe in is a baby or toddler being in someone else's care for eight hours or more a day everyday! That's not fair to your child. So with all that in mind, please consider the pros and cons listed below. And may you make the right decision for your children and yourself.

UPSIDE of Daycare:

· Always more than one person available to watch, care for, supervise, and feed your child

Considering Daycare? Consider the Pros and Cons

· Interaction with other children

· Develop social skills at an early age

· Kid's days are pretty much scheduled, routine, and consistent

· Daycare centers don't call in sick

· Kids receive a lot of mental stimulation

· Your house stays neater (although my son can make a mess in minutes)

· The kids enjoy the change of scenery and toys

· Cost is less than for a nanny

· English-as-second-language kids have more exposure to English

DOWNSIDES of Daycare:

· Nighttime baths vs. possibly every other day

· Laying out their clothes

· Packing nutritious lunches vs. fast food snacks

· Morning rush to get out of the house on time

· Allow extra time to make the stop and drop-off

· Your child screaming, "Mommy don't go!!"

· The guilt and bad feelings because you're leaving them behind

· Less one-on-one attention from caregivers

· Potential personality conflicts at the center between parents and staff

· Potential personality conflicts between the children

· Ethics taught are the centers or the caregiver

· Values taught are the centers or the caregiver

· Possibly no ethics or values taught at all

· Political influences are those at the center/school

· Less bonding between parent and child

· Child learns early on that you won't be there for them when they need you

· You don't get to see and experience all the "firsts" that your child goes through

· You can NEVER recapture those things you miss

· When your child has a boo-boo you're not there to make it better

· When your child is excited about what she/he has learned, you're not there at the moment they want to share it with you

· When they're not feeling well you leave them to someone else to care for them

· When they're sick no one will baby them like you will

· More exposure to health issues: ringworm, lice, and colds/flues

· You're not there to kiss away their tears

· You're not there to waylay their fears

· You're not there to set their wild ideas back on track

· No opportunity to have a spontaneous day

· No time to do "nothing at all" together

· To experience the joy of holding and watching your child sleep for hours (hopefully)

· You're not there to teach them to climb a tree

· To explore the bugs and insects

· To plant a seed and watch it grow

· Playing "what do you see in the clouds"

· Less time to go to the beach, woods, hiking, swimming, biking, skating, etc.

· No time to just "play"

· To be your kid's playmate

· To experience getting to be a kid all over again with your child

· Seeing and experiencing life through the eyes of your child

· No time to make pancakes in the morning

· No time to bake real cookies

· Not there to put a band aid on the invisible oweee

· Not get to see your child's imagination develop

· Not get to see their personal development as much as you could

· Don't get to see them beaming with pride at their BIG accomplishments

· Infants and toddlers spending 6-8-10 hours a day away from Mom or Dad

· The cost of daycare is an added expense: financial and emotional

When you work, at the end of your day, you just won't have the energy, patience or the time to spend with your child in the manner you should or would like to. Your job becomes the first priority and the child the second. They get what's left over if there is anything left to get. How do you like it when you are second fiddle to someone you care about and love?

Parents say, "Oh, they don't mind. He likes the babysitter a lot. He'd rather I went to work." That may be true, but chances are he's never experienced having you at home full-time to know what that is like. There can't be a comparison! Children so love unconditionally, they will put up with even the worst of circumstances and still love their parents. Because children only want to be loved, cared for and valued themselves.

Ask yourself this question: "If you chose to continue working when you have a choice not to, why did you have the children if you didn't want to raise them yourself? I know some people truly don't have a choice. But many choose to continue working even though they could make do on one salary or move to an area where they could manage financially. Our society has become so accustomed to having two incomes; we no longer think we have a choice not to work. Imagine this, in one year; if you spent five dollars less per day you will save 25. That's one less cup of special coffee per day. If you spend ten dollars less per day, you will save 50 per year. How much do you spend per day on lunches in your family? A large delivered pizza can easily run close to . One fast food meal for a family of four could easily be close to or more. Where could you save money? The question is, are you willing to for the sake of your kids?

Add up all the possible costs of day care and compare to the costs and benefits of working. The most important cost of all to consider is that special time spent with your children. What is the cost to them? In a recent interview of Jane Fonda with 60 Minutes', Lesley Stahl, Fonda said, "I was not a good mother. And then, you end up paying for it later."

According to 60 Minutes, Jane created a school program to persuade teenage girls not to get pregnant, and to teach girls who are pregnant how to be better mothers. She created this program because of the mistakes she's made in her own life, and because of the mistakes her parents made raising her.

"If you don't have a parent or an adult, a teacher or a mentor ... really see you, really love you, 'Yes, there are things you do I don't like, but you're fantastic, you're good enough. I love you.' If that never happens to a child, the child assumes it's her fault and tries to compensate for it," says Fonda.

Don't make the mistakes you have experienced or you have seen others experience just because you don't look far enough ahead. Look at the bigger picture, look ahead ten years or so and imagine what life will be like with your children later on.

I say this, "If you don't have time for your children when they're young, they won't have time for you when you're old."

Considering Daycare? Consider the Pros and Cons

Best known for her expertise in Interpersonal Communications, Eln Albert works with those that want to be at their best when influencing others. Eln is a Professional Speaker and Author.

For more information on how to be the best influencer as a parent or a boss go to http://www.ElnAlbert.com. Check out other articles by Ms. Albert and subscribe to get her free "The Magic of Influence" e-newsletter. In addition, she also offers free teleseminars and free team building exercises.

You have permission to publish these articles electronically or in print, free of charge, as long as the signature box is included.

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Saturday, July 28, 2012

SPSS GLM - Choosing Fixed Factors and Covariates

The beauty of the Univariate GLM procedure in SPSS is that it is so flexible. You can use it to analyze regressions, ANOVAs, ANCOVAs with all sorts of interactions, dummy coding, etc.

The down side of this flexibility is it is often confusing what to put where and what it all means.

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So here's a quick breakdown.

SPSS GLM - Choosing Fixed Factors and Covariates

The dependent variable I hope is pretty straightforward. Put in your continuous dependent variable.

Fixed Factors are categorical independent variables. It does not matter if the variable is something you manipulated or something you are controlling for. If it's categorical, it goes in Fixed Factors.

Now, you can put a categorical variable into Covariates, as long as it's coded properly--dummy or effect coding are common. What you don't want to do though, is to put a variable coded 1, 2, 3, 4, 5, 6 for the 6 categories into Covariates. SPSS will think those values are real numbers, and will fit a regression line.

There are a few things you should know about putting a categorical variable into Fixed Factors.

1. You don't have to create dummy variables for a regression or ANCOVA. SPSS does that for you by default.

2. The default is for SPSS to create interactions among all fixed factors. So if you have 5 fixed factors and don't want to test 5-way interactions that you'll never be able to interpret, you'll need to create a custom model by clicking Model and removing some of the interactions.

3. For any Fixed Factor, you can get marginal means (means adjusted for by other variables in the model) by clicking options. These are generally easier to interpret than the parameter estimates for categorical variables. Especially if you don't have any continuous predictors in your model, it is much easier to interpret means than parameter estimates.

4. You can also get paired comparison tests for any Fixed Factors by clicking Post Hocs. You can't get them for Covariates.

5. The default in SPSS is to dummy code any Fixed Factors for the Regression Parameter Estimates Table (which will only be output if you click Options-->Parameter Estimates).

Furthermore, the default is to make the reference category the one that comes last alphabetically. So if your categories (what you typed into the data) are Male and Female, Male will be the default reference. Remember higher numbers come later alphabetically, so if you had coded your categories 0 and 1, SPSS will make 1 the reference group! This can create a lot of confusion, so you can change the default by choosing Contrast and making the reference group First. If you want a category in the middle to be the reference group, your only choice is to recode the variable so that that category comes last alphabetically.

Most of the time, you won't use Random Factors. Rather than calculating means for each category, as is done with Fixed Factors, SPSS calculates only a single variance for Random Factors. So if you want to compare the means, use Fixed Factors. In fact, if you have Random Factors, you should generally be using the Mixed procedure, which uses better algorithms for estimating effects of Random Factors.

SPSS GLM - Choosing Fixed Factors and Covariates

Would you like to get in on our FREE monthly Analysis Factor Teleseminars? We cover topics that help researchers implement statistics with confidence. Visit http://www.analysisfactor.com/learning/teletraining.html to get started today.

Karen Grace-Martin has helped social science researchers practice statistics for 9 years, as a statistical consultant at Cornell University and in her own business. She knows the kinds of resources and support that researchers need to practice statistics confidently, accurately, and efficiently, no matter what their statistical background. To answer your questions, receive advice, and view a list of resources to help you learn and apply appropriate statistics to your data, visit http://www.analysisfactor.com

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Friday, June 8, 2012

Top 10 Salon & Spa Promotions and Marketing Ideas

1. Networking and Connecting to gain the Leading Edge.

Getting out and making a name for yourself is important. It's not enough to place a sign out front and run an advertisement in the paper and wait for the phone to ring. You are more likely to get business from people who have made contact with you or know you. Participate in your community and join groups where you can network with people in your suburb or town, you'll be able to make connections, get the word out about your salon and spa and bring in some new clients. Get out, meet people and increase your business visibility.

Site Promotion

2. Stealth Marketing

Top 10 Salon & Spa Promotions and Marketing Ideas

Use Viral Marketing to build your brand awareness and enhance your marketing efforts. By using pre-existing social networks like Facebook, YouTube and Twitter you can get the word out and create buzz for your salon and spa. Stealth marketing can encompass social networks, text messages, blogs and blog posting all with the purpose of gaining visibility and increasing your marketing objectives.

3. Email Marketing

As a day Spa, Beauty or Hair Salon owner your client list is a precious asset. Consider the lifetime value of a client. How much does each of your clients spend on average per month, per year and over a lifetime? It costs anywhere from 5 to 8 times more to gain a new client as opposed to retaining your clients. Therefore, you need to place a strong emphasis on keeping existing clients. Keeping in touch with your clients to stay top of mind is important to gain repeat business. Email Marketing is a highly effective way to build and maintain relationships.

4. Praise from Happy clients

The marketing giants use celebrity endorsements (testimonials) to expose their products and give their products credibility and appeal. You too can get testimonials from your happy clients. Identify people who can influence your target market and get them to endorse your treatments and techniques. Get key leaders within your community to try your products and treatments for free and get their feedback in writing. Get their permission to use their feedback, comments and photos in your promotional material.Endorsements can come from friends, the most powerful endorsement is when friends and clients recommend your product or service to another friend. This is powerful word of mouth advertising and more believable than any other form of endorsement.

5. The Power of Free!

We all like getting a little bonus, a gift, a little something extra. Your clients do, too. The acronym "GWP" stands for "Gift with Purchase". As the name suggests, a GWP is an item that is given to your client when she spends above a specified amount on beauty treatments, hairdressing or skin care products. The Gift with purchase (free item) could be anything from cosmetics, skin care products, hair care products, salon voucher, product samples, etc. Free offers for example Buy 10, Get One free, Buy a Facial and Pedicure and Get a Free Manicure adds transactional value and enhances allure. Free introductory offers entice clients to trial a product. Free offers help with the buying decision and increase sales.

6. Referral Programs

Getting clients through referrals is one of the best ways to build your business. Have a referral incentive program in place to encourage clients to refer business to you. Having a specific referral program gets people thinking about who they can refer to you. A referral program encourages word of mouth advertising. Make it a habit to ask your clients for referrals. Tell them you would really appreciate it if they could recommend you to anyone who would be interested in a cut/colour/any service you provide." And of course tell them about your referral incentive program - let them know what's in for them.

7. Effective Words that Sell

Copywritingis the use of words to promote your salon and spa. You know the saying, "It's not what you say, but how you say it. You can tell clients we cut hair, do facial and waxing. Or you can start defining your product or service in a whole new light. Literally turn the spot light on what you say.

Before: We sell xyz products

After: The Best Clinically Proven Anti-ageing Formulation for Fine Lines and Wrinkles.

Before: We do Facials

After: Our Facials will Rejuvenate your Skin, Leaving it Looking Radiantly Healthy and Feeling Absolutely Fabulous.

Every word in every single message, advert and presentation forms a perception, either good or bad. Choose your words wisely. Too many salon and spa owners study what the competition is doing and do and say the same. Make you words count, make them unique, succinct, persuasive, enticing, juicy and delicious.

8. A Niche Strategy to Focus your Marketing efforts

Don't try to be everything to everyone. Focus on your specific niche. Know what makes you different from your competitors. Analyse your competitor's strengths and weaknesses. Offer more value by differentiating your specific treatments and results. One of the biggest niche strategy advantages is the ability to quickly become a dominant player your specific area of expertise. There are salons that cater specifically for rejuvenation, slimming, tanning, hair design, waxing and massage. Niche marketing can be a focused strategy at a niche group such as pregnant women, teenagers, couples, men. A massage and relaxation niche may encompass Yoga, Shiatsu, Meditation and an array of Massage techniques such as deep tissue, Swedish, aromatherapy and Thai massage. Spas are increasingly offering unique services and products to differentiate themselves from the usual facials and body treatments. A new spa niche may be carved out with Asian healing practices and rituals.

9. Win them over and Build relationships

Treat each client like they are special. Listen sincerely to their concerns. Communicate with your clients, what are their interests, likes, dislikes. Educate your clients on the many benefits of your service and products. Have promotional tools such as educational Pamphlet/Flyer/Email/Booklet/Blog/eBook which includes interesting and useful information. Make sure your clients are pampered, comfortable and give them your full attention. Recognise that you serve clients, that client relationship is part of your job. Be helpful, friendly and courteous at all times.

10. Bold & Beautiful Business.

Who gets the attention? Attractive men and women, the loud mouth and the exceptional offer. Start attracting attention to your salon and spa. Have attractive staff with flawless skin, well groomed with full make-up. You think I'm joking, but its fact that good looking people attract more business. And as a salon and spa, you are in the health and beauty business, so your people need to look the part. Would you go to an overweight personal fitness trainer, or would you want the lean muscular trainer? Who gets the attention? The budget salon with posters on the wall or the salon with a gorgeous reception, water feature, glossy magazines, top notch furnishing and finishes. We know that packaging is everything; clients pay big money for professional skin care because the marketing messages tell us its special and the packaging supports the message. Is your salon and spa supporting your marketing message? Attractive people, places and objects are attractive because they literally attract attention and interest. Is your salon and spa attractive and attracting attention? Attractive refers to everything: your marketing messages, the way you answer the phone, answer questions, the way you present yourself, your advertising. It all needs to be bold, beautiful, attractive, and appealing to draw people in.

Top 10 Salon & Spa Promotions and Marketing Ideas

For more Free Salon & Spa Tips, Strategies and Ideas, go to http://www.salonprofit.net

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Wednesday, August 22, 2012

Considering Daycare? Consider the Pros and Cons

Saturday, July 28, 2012

SPSS GLM - Choosing Fixed Factors and Covariates

Teleseminars

Friday, June 8, 2012

Top 10 Salon &amp; Spa Promotions and Marketing Ideas

Site Promotion

Top 10 Salon & Spa Promotions and Marketing Ideas